Marketing

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IBAT's goal is to provide a diversity of opinions and viewpoints about
national banking news.  Some news articles do not necessarily reflect
the opinion of the Independent Bankers Association of Texas.

By Jackie Stewart
DEC 30, 2011

PointBank is looking to replace lost checking-account revenue by boosting its social media presence.

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IBAT's goal is to provide a diversity of opinions and viewpoints about national banking news.  Some news articles do not necessarily reflect the opinion of the Independent Bankers Association of Texas.

By Chris Cuomo, Catherin Cole and Linh Tran, ABC News

With their high fees, foreclosures and the number of families left scrambling to keep their homes, these days banks are known more for taking than for giving.

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Earlier this week, two prominent hacker groups announced “Project Robin Rood,” aimed at “returning the money to those who have been… cheated or hurt by our banks.”  The goal of the project is to steal credit card numbers and access bank accounts to steal funds and “donate them to various charities across the globe.” 

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Congratulations to Alliance Bank on receiving a Gold Eagle in the 20th Annual Best of Community Banking Awards sponsored by the Independent Bankers Association of Texas (IBAT).  Jake Caddell was on hand to accept the award presented during the annual IBAT Convention.

The Sulphur Springs bank was recognized in the Marketing category for a campaign tied to convenience banking.

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Did you know… that Baby Boomers are now outnumbered by “Millenials” or “Generation Y” (aged 18-33) in the marketplace?  The 2010 census found that there are 79.8 million members of Generation Y, versus the 78.5 million boomers.  

Gen Y thinks differently, works differently and communicates differently.  Do you think they might be looking to bank differently as well?  As hard as Gen Y is to understand, community banks must take them into consideration when developing new products and services.