If you are looking for a positive public relations initiative, a program that combines a needed community service with an opportunity for your bank to demonstrate its caring commitment to your community, then read on.

IBAT is partnering with the McGruffâ Safe Kids organization and its line of products to provide you with a public relations/marketing strategy designed to promote your financial institution in the best possible light.  There are enough high-quality products in the line that you could sponsor a different piece quarterly, and thus deliver a highly creative program that has continuity and builds your bank's brand within the communities you serve. All of the safety kits will carry your bank's name and the Member FDIC imprint.

The McGruff Safe Kids products that have a positive track record with financial institutions are:

 McGruff Safe Kids Identification Kit – Spanish & English versions

 McGruff Internet Safety Kit for Kids

 McGruff Safer Seniors Kit [Note: Here's a piece for your seniors, too.]

 McGruff Kids on Wheels Kit

 McGruff Halloween Safety Kit

 McGruff Halloween Trick-or-Treat Bags

Our objective is to provide every child in Texas under the age of twelve with at least some of the McGruff Safe Kids educational materials to help keep them safe on the streets and at home.

McGruff the Crime Dog^â, the National Crime Prevention Council's crime fighting symbol, represents one of the most successful public-service advertising campaigns in the history of advertising.  The campaign has received over $1 billion in advertising support during his 27+ years!  See partial results of McGruff's campaign below:

McGruff the Crime Dog^â Known and Respected Across America

Research conducted by Harris Interactive, Inc. for the National Crime Prevention Council (NCPC) shows that among adults:

McGruff is a widely recognized figure among adults.  Nearly three-quarters (73%) recognize him simply by looking at his image. More than nine in ten (94%) know him once his name is mentioned.

 

		Children ages 8 to 12 show a strong recognition factor of McGruff. Nearly eight in ten (78%) said they knew who he was without being prompted with his name. When prompted with his name, 93% reported that they knew McGruff; and
		Kids are very likely to listen to McGruff's advice. Eight in ten (80%) acknowledge that they would be "likely", "very likely", or "extremely likely" to listen to his advice on important crime prevention (safety) issues.

 

Please act now to "Take A Bite Out Of Crime^â".