Victoria Bank Strikes Gold

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The marketing campaign unveiled by First Victoria National Bank using real butterflies to “Watch the Evolution of Banking” turned out to be pure Gold to the judges in the Best of Community Banking Awards conducted annually by the Independent Bankers Association of Texas (IBAT).

The independent panel selected the unusual campaign for a Gold Medal in Marketing and bank President and CEO Russell Marshall was on hand to accept the award during the 35th annual IBAT Convention in San Antonio in October... read more.