Marketing to the Underbanked
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Bankers Digest Discusses Banking on the Unbanked and Underbanked Consumer
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Bankers Digest Current Feature July 26, 2010 Issue
Ted Landis and Madhavi Mantha
More than one quarter of all households in the U. S. are unbanked or underbanked.
In some states, such as Texas, the figure is even higher – nearly 36 percent. As financial institutions begin emerging from the recession in search of new sources of growth, interest in this large pool of potential customers is mounting... read more.