 and Michael Moores (Small).thumbnail.JPG "2010 Leadership Division Panel Discussion and Networking Reception")
IBAT Member PointBank Enlists Social Media
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IBAT Member PointBank Enlists Social Media Rewards to Improve Revenue, Image
IBAT's goal is to provide a diversity of opinions and viewpoints about national banking news. Some news articles do not necessarily reflect the opinion of the Independent Bankers Association of Texas.
By Jackie Stewart
DEC 30, 2011
PointBank is looking to replace lost checking-account revenue by boosting its social media presence.
The bank, based in Pilot Point, Texas, will soon test BuzzBanking, a rewards program that lets customers earn points both for debit-card use and for publicizing their points-earning activities on Facebook and Twitter. The points can then be used to buy gift cards... read more.
Stay tuned for an exciting announcement about the new IBAT/American Banker subscription program at the Regional Meetings!