BOCB Award Winner First Victoria National Bank
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First Victoria National Bank Receives Best of Community Banking Awards
| First Victoria National Bank received a Gold Medal, two Bronze Medals and a Certificate of Merit in the Best of Community Banking Awards sponsored annually by the Independent Bankers Association of Texas (IBAT). The Victoria bank was recognized in the Marketing category for a variety of programs by a panel of independent judges. The Gold Medal was awarded for a six-month e-Statement campaign tagged “Turn off the paper and we’ll turn on the dough” with customers receiving $10 for each account they switched to an e-statement. The program easily surpassed the goal of 775 new enrollments with 2,378 enrollments, equating to a $34,243 annualized reduction in statement printing expenses for the bank. The Bronze medals were awarded for a special “Big Day” celebration, inviting the community to an open house while offering new account specials, and for a people campaign, spotlighting personnel as the bank’s greatest asset. A Certificate of Merit was awarded for a campaign involving a new banking center in Spring. |
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