TechMecca is no longer your average trade show! Make plans to participate in the 14th TechMecca Technology Conference at the Renaissance Hotel in Austin, Texas, February 11-12, 2016.
If you’ve participated in IBAT’s TechMecca over the last several years, you’ve been on the forefront of an evolving event.
Three years ago, TechMecca was the first IBAT event to introduce seven-minute stage demonstrations as an opportunity for exhibiting companies to better acquaint the audience with one of their new products or services.
“Vendors and bankers alike responded to the stage demonstrations positively,” said IBAT President and CEO Chris Williston. “The vendors like the focused opportunity to tell the story of their companies’ innovation, and bankers very much like the opportunity to get more information on a company before committing to a one-on-one conversation with months of potential follow up from a booth visit.”
This feedback from bankers underscores what IBAT has been hearing over the last several years: when bankers take time to be out of the bank, they’re looking for the most bang for their buck.
“Seeing demonstrations from seven or eight companies in an hour is a much more efficient use of my time than stopping by booth after booth on a tradeshow floor,” said Mark Few, Executive Vice President and Chief Operations Officer of Centennial Bank in Lubbock.
You all asked, and we’re delivering. We’re limiting the demonstration companies to 40 for the event. You no longer need to be concerned about booth traffic; we are essentially giving you the floor by allowing you demo time on stage in front of the community bankers in the audience.
Becoming a demo company will allow you to immediately impact the community bankers in the audience who:
1. Believe they already know everything about your company, so they don’t need to visit your booth.
2. Already have established relationships with you, so they aren’t paying attention to any new products and services you have to offer.
3. Do not know you or your company, giving you a brand new audience of community bankers.
As a demonstrating company, sponsor and/or advertiser, you are able to reach members of Independent Bankers Association of Texas (IBAT) and financial institutions throughout Texas in one convenient location.
Why TechMecca Should be #1 on Your List of Industry Events:
Limiting the number of demonstrating companies makes your participation more meaningful.
TechMecca’s technology focus provides more qualified leads than the traditional expos.
Our team works for you to attract media coverage and banker awareness by offering various demo company/attendee networking opportunities.
TechMecca 2016 is designed for suppliers ready to assist forward-thinking community bank executives who are committed to maintaining an edge on the issues, products and services confronting our industry.
Surrounded by financial industry leaders and decision makers in an innovative atmosphere, this exciting Technology Conference is vital to your business plan. Check out the following demonstration company information for complete details. Gain greater presence and recognition by selecting from a number of advertising and sponsorship opportunities.
You are also invited to submit ideas to be developed into a possible workshop at TechMecca 2016. As a TechMecca workshop presenter, you and your firm or company will gain visibility and generate contacts among community bank executives for relationship building and sales.