IBAT News

Social Media


Social
media is an everyday reality that is penetrating through the walls of our daily
lives. The use of social media has become unavoidable due to the use of smart
phones, laptops, and tablets that people are using to connect with people all
over the world. People are constantly posting pictures, tagging posts about
their current location, and even sharing mass amounts of personal information
to the World Wide Web through social media websites like Twitter, LinkedIn, and
Facebook. Some people see this over share of information as a bad thing, but in
reality it can actually be an asset to your business as long as you remember
three things about social media. They are three easy to remember lessons: Be
passionate, know your company's identity, and trust your people.

The
first lesson, be passionate, is key to using social media. Have you ever gone
to a grocery store and been overwhelmed by how many different choices of water
there are? You look around and there are twenty choices for "different" types
of water all at the same price and you have no idea which one to pick because
there actually isn't much of a difference. You end up picking the first pack of
water you see, or you walk away from the water all together because you're
overwhelmed by the endless choices. This is kind of like the world of Twitter.
Every day limitless amounts of content circulates Twitter because companies
force their employees to share information to popularize the company's brand.
This is wrong. This type of information is typically ignored by the public
because it is not personalized and not interesting to read about it. The key to
fixing this problem is to stir passion in your employees. Get your employees
excited about unique things that are going on within the organization. This
will then create a desire within the employees to promote your company through
social media. The passion in their tweets will then create interaction between
customers and your company. That passion will help create that unique brand
recognition that will make your company stand apart from the rest.

The
second lesson is to know your company's identity. What makes your company
unique? What makes your employees want to work hard so that your organization
can be successful? It is important to celebrate your company's values because
they make up your company's identity. If you are a small and low cost company
you do not have to have a Facebook page just because it seems like every other
company does. In fact having a Facebook page for that type of company could
actually clash with your brand image. Remember to know what your company
values, know what your company needs to be successful, and then use the
necessary tools to achieve that success.

The
third and final lesson is to trust your people. Since social media is so deeply
intertwined with our everyday lives, it would almost hurt your company more to
block all forms of social media in the workplace.  Instead you should make
social media important to your employees.  Be strategic with social media
by creating a type of training session for your employees that teaches them how
to use social media successfully for the company and for themselves. Have the
right tools in place to show them what is appropriate and what is good for the
company, but remember to never force your employees to use social media because
that can hurt your company more than it actually can help.

Social
media is a wonderful emergent tool that, when used properly, can benefit your
company exponentially. Embrace twitter, Facebook, and any other social media
website and use them to your advantage. Today we discussed three things about
social media that can make your company successful: be passionate, know your
company's identity, and trust your people. If you remember to use all three of
these tools you will help eliminate the mass amount of clutter and noise that
circulates the web and you will have effectively used social media to your
company's advantage.

Silver Alert


AFFECTED TEXAS
COUNTIES AND/OR NWS REGIONS:

NWS Brownsville &
Corpus Christi

THIS
IS A MISSING SENIOR ALERT ISSUED BY THE TEXAS SILVER ALERT NETWORK

The
Pharr PD is searching for Martin Anaya, diagnosed with
Alzheimer's, White, M, 92 years old, DOB 11/11/19, HEIGHT 5' 3", WEIGHT 130
lbs, Gray Hair, Brown Eyes, wearing blue button shirt, khaki pants and a white
cowboy hat.                                    

The senior
citizen was last seen at 1:00 p.m., 10/24/12 at 426 E Villegas, Pharr, TX
78577, driving a White, 2003 Nissan Frontier with TX License Plate 951-9AY.

Law
enforcement officials believe this senior citizen's disappearance poses a
credible threat to HIS/HER own health and safety.

If you have
any information regarding this missing senior citizen, contact the Pharr Police
Department at 956-784-7700.

News Media
Point of Contact is
Pharr
Police Department at 956-784-7700.

Baker Market Update


Information received since the Federal Open Market Committee met in September suggests that economic activity has continued to expand at a moderate pace in recent months. Growth in employment has been slow, and the unemployment rate remains elevated. Household spending has advanced a bit more quickly, but growth in business fixed investment has slowed. The housing sector has shown some further signs of improvement, albeit from a depressed level. Inflation recently picked up somewhat, reflecting higher energy prices. Longer-term inflation expectations have remained stable... Read more in the Baker Market Update.

Jimmy Rasmussen


Congratulations to Jimmy Rasmussen, President
and CEO of HomeTown Bank and former IBAT Chairman, on his election to the
Federal Reserve Bank of Dallas Board of Directors.  

Rasmussen
will serve a three year term beginning January 1, 2013. 

Stress Testing Guidance


Last week, the OCC released guidance
to national banks with assets of $10 billion or less on the use of stress
testing to assess risk in their loan portfolios. 

"Stress tests do not need to involve sophisticated analysis
or third-party consultative support," the guidance said. "For most community
banks, a simple, stressed loss-rate analysis based on call report categories
may provide an acceptable foundation to determine if additional analysis is
necessary."

IBAT has discussed stress testing for community banks with
senior staff at the OCC and expressed concern that the results of such testing
might be inconsistently evaluated by examination staff.  Additionally,
IBAT remains concerned that the addition of stress testing expectations adds
one more layer to the regulatory burden which plagues community banks in the
aftermath of Dodd-Frank.

Silver Alert


AFFECTED TEXAS
COUNTIES AND/OR NWS REGIONS:

NWS HOUSTON, CORPUS
CHRISTI, BROWNSVILLE, AUSTIN/SAN ANTONIO, FORT WORTH         

THIS
IS A MISSING SENIOR ALERT ISSUED BY THE TEXAS SILVER ALERT NETWORK

The VICTORIA
POLICE DEPARTMENT is searching for PAT G BROWN, diagnosed
with Alzheimer's, HM, 81 years old, DOB 03/17/1931, HEIGHT 5'4", WEIGHT 140
lbs, BROWN Hair, BROWN Eyes, LAST SEEN WEARING A LIGHT BLUE BUTTON DOWN SHIRT
WITH GRAY PANTS AND BLACK DRESS SHOES.                                                                                                

The senior
citizen was last seen at 10:30 P.M., 10/22/2012 at 1013 JULIUS, VICTORIA, TX,
driving a SILVER, 2004 BUICK LESABRE with TX License Plate

DV7YLV.


Law
enforcement officials believe this senior citizen's disappearance poses a
credible threat to HIS/HER own health and safety.

If you have
any information regarding this missing senior citizen, contact the VICTORIA
POLICE DEPARTMENT AT 361/485-3700.

News Media
Point of Contact is
VICTORIA
POLICE DEPARTMENT AT 361/485-3700.

Mortgage Originator Proposal


Under the
proposed loan origination compensation amendment to Regulation Z, if a creditor
pays loan originator compensation, the creditor may not impose any discount
points or origination points or fees unless the creditor makes available to the
consumer a comparable, alternative loan that does not include discount points
and origination points or fees, unless the consumer is unlikely to qualify for
such a loan. To recover costs, lenders may have to set rates at levels that
trigger federal and state high-cost loan laws. Additionally, contributions to
profit-sharing plans and 401K plans may be affected. Finally, the rules would
require bank mortgage loan originators to essentially meet the rules for
licensing non-bank lenders.  IBAT's comment letter brought each of these issues and
more to the attention of the CFPB.

2012 Elections


The
general election is underway. Early voting started yesterday, October 22, and
runs through Friday, November 2.  Election
Day is Tuesday, November 6
. You can easily access early voting
and Election Day polling locations, as well as sample ballots, by going to your
County Clerk's website, or find information here.

The
IBAT PAC and IBAT FedPAC have been active this election cycle, thanks to the
generous support of you and your community banking colleagues.  We have
historically followed the "friendly incumbent rule," and have
supported candidates with whom we've worked and established relationships.
 There are few truly competitive races in the general election due to a
redistricting process that tends to result in control for one party.  In
those contests (based upon a list published by "Texas Weekly")
considered even remotely competitive, the IBAT PACs have contributed to the
following candidates:

Congress

  • Randy Weber (CD14)
  • Francisco "Quico" Canseco (CD23)

Texas
Senate

  • Carlos Uresti (SD 19)
  • Juan "Chuy" Hinojosa (SD 20)

Texas
House

  • Craig Eiland (HD 23)
  • Connie Scott (HD 34)

Texas
House (continued)

  • J.M. Lozano (HD 43)
  • Jason Isaac (HD 45)
  • Jimmie Don Aycock (HD 54)
  • Dee Margo (HD 78)
  • Stefani Carter (HD 102)
  • Linda Harper-Brown (HD 105)
  • Kenneth Sheets (HD 107)
  • Jason Villalba (HD 114)
  • John Garza (HD 117)
  • Sarah Davis (HD 134)
  • Tony Dale (HD 136)

As
you have no doubt read in past issues of The
Bottom Line
, the IBAT FedPAC has contributed to both U.S. Senate
Candidate Ted Cruz and Mitt Romney for President.  

We also frequently get questions regarding judicial races from our members. We
have a longstanding relationship with The Texas Civil Justice League (TCJL),
one of the leading tort reform groups in Texas. TCJL endorses judicial
candidates, and we encourage you to take a look at their endorsements in these races.  

Please feel free to call (512-275-2226) or email (sscurlock@ibat.org) Steve Scurlock if you have any questions or
comments, and please vote and encourage those in your circle of influence to do
the same.

Compliance Officer


By Kelly Goulart 

I recently read a post that referred to a bank Compliance
Officer as "...part soothsayer, part counselor, and part sage." No doubt the
role of the Compliance Officer has evolved over time into a position of great
importance and responsibility in any bank, large or small. So what exactly is
the role of the Compliance Officer in the bank today and what makes a
Compliance Officer effective?

A very good resource for understanding the role of the
Compliance Officer - and it can be applied to any banking organization - is the
Basel Committee on Banking Supervision white paper entitled Compliance and
the
compliance function in banks (April 2005). That high level paper
contains valuable principles that can be used to develop and maintain an
effective compliance program. The following is from the Introduction to that
white paper.

"Compliance starts at the top. It will be most effective
in a corporate culture that emphasizes standards of honesty and integrity and
in which the board of directors and senior management lead by example. It
concerns everyone within the bank and should be viewed as an integral part of
the bank's business activities. A bank should hold itself to high standards
when carrying on business, and at all times strive to observe the spirit as
well as the letter of the law. Failure to consider the impact of its actions on
its shareholders, customers, employees and the markets may result in
significant adverse publicity and reputational damage, even if no law has been
broken."

Compliance starts at the top.
Repeat - Compliance starts at the top. An effective Compliance Officer should
be a senior bank officer. As we have said in Legal Ease, the title is
not important but the level of authority is. The Compliance Officer must have
the authority to make and enforce policies. Having established a Compliance
Officer as a senior bank officer, the following are normal duties assigned to
that person:

  • work as a primary liaison between the bank and
    regulatory agencies regarding compliance matters and investigations
  • work with the BSA/AML Officer in the
    preparation and evaluation of regular suspicious-activity reports and the
    coordination of Bank Secrecy Act (BSA), anti-money laundering (AML)
    regulations, and terrorist-financing activities
  • study new banking products and services to
    evaluate risk
  • inform and advise the senior management
    regarding proposed and pending regulatory changes
  • update regulations and communicate the
    same to bank staff
  • administer matters relating to codes of
    conduct
  • prepare and review materials for
    regulatory training efforts

That is a formal outline of the roles and responsibilities
of the Compliance Officer. A more casual outline would be soothsayer,
counselor, and sage. And a good Compliance Officer will feel comfortable in
each of those roles.

A Compliance Officer is part soothsayer. On a proactive
basis they have to peer into the future and see how potential regulatory
changes will impact current products and business practices. At no time is that
more important than it is now as we face a deluge of regulatory changes
prompted by the CFPB and Dodd-Frank. It is critical that Compliance Officers
utilize a resource like IBAT's Capitol Comments to ensure they are
informed of new regulatory requirements and pending changes to existing
regulatory requirements. Playing catch-up is just not an option.

A Compliance Officer is part counselor. They should
supervise a function that identifies, documents, and assesses the compliance
risks associated with the bank's activities. The Compliance Officer should advise
senior management on compliance laws, rules and standards, including keeping
them informed on developments in that area. During the reporting period, the
Compliance Officer should refer to the compliance risk assessment including any
changes to the compliance risk profile of the bank since the last formal
assessment. A good counselor provides advice and information to senior
management on a regular basis.

A Compliance Officer is part sage. A primary role in the
bank for the Compliance Officer is the education of staff on compliance issues.
They should act as the central point of contact within the bank for compliance
questions from management and staff. Having a "go to person" in the bank makes
it that much easier for bank staff. Good communication skills are very
important for a Compliance Officer.

So there you have it - a good Compliance Officer is indeed
part soothsayer, part counselor, and part sage. Acknowledging the importance of
each of those roles makes the job so much more effective - and rewarding.

Business and Social Media


When it comes to using social media, companies
are more concerned with improving their reputation than they are with
increasing sales, new research has found. More than 20 percent of businesses
say they use social media to build their reputation and their brand, compared
with just 11 percent of businesses that use it to increase sales. More

IBAT Endorses Cruz


The
Independent Bankers Association of Texas (IBAT) Board of Directors is proud to
announce that IBAT has endorsed candidate Ted Cruz for U.S. Senate. 

"Ted
recognizes that independent community banks - here in Texas and across the
country - are currently being smothered by one-size-fits-all federal
regulations," Chris Williston, president and CEO of the Independent
Bankers Association of Texas, said. "IBAT supports Ted's efforts to help
create a prosperous economy that will lead to job growth and a positive
economic environment."

Cruz faces off against Democrat Paul Sadler in the November 6 general election.

Solar San Antonio Tour


Borrego Solar
Systems, Inc.
,
a leading designer, installer and financier of grid-tied solar photovoltaic
(PV) systems, joined TexStar National
Bank
on
October 7 to commemorate the installation of 56-kilowatts (kW) of solar power
installations throughout San Antonio, Texas. The event was held as part of the Solar San Antonio Tour, an annual
open-house tour of solar homes and businesses, coordinated by Solar San
Antonio, a local non-profit organization dedicated to renewable energy
advocacy.

The downtown branch's installation has eliminated 30 percent of its energy
bills, replacing a third of their energy consumption with clean solar
electricity. TexStar is the first commercial lender to go solar in the San
Antonio area, and of the five TexStar branches in the greater San Antonio area,
the downtown branch is the third to have a solar energy system installed.

Speakers for the event included:

  • Manny
    Ruiz, President & Senior Lending Officer TexStar National Bank
    discussed TexStar's decision to convert to clean energy, and how the
    investment is already paying off;
  • Jon
    Sarno, Senior Project Developer at Borrego Solar spoke about the details
    of the TexStar solar installations (how the bank leveraged available
    incentives to make it a cost effective project, the total number of
    installations the bank has invested in and their energy production);
  • Tracey
    Curran-Herman, Board Member of the Phil Hardberger Conservancy shared a
    word about their efforts to provide clean energy and support sustainable,
    reusable, renewable resources for all of San Antonio to enjoy;
  • Ramon
    Flores, Executive Director of the Westside Development Corporation;
  • Gabe
    Farias, CEO of the West San Antonio Chamber of Commerce; and
  • Linda
    Richardson, Director of Communications and Marketing for TexStar National
    Bank invited all speakers and attending TexStar employees to hold the
    ceremonial ribbon.

LegacyTexas Bank


The Shops at Legacy is home to the
newest location of LegacyTexas Bank. The local community bank has announced the
opening of their newest banking center at 7300 Dallas Parkway, Suite A140
Plano, Texas 75024. The full-service facility is on the northeast corner of the
North Dallas Tollway and Legacy Drive and next door to The Capital Grille.

LegacyTexas President Phil Dyer says
the recent opening is a matter of customer convenience. "Easy access from the
Tollway and the continued growth of the Shops at Legacy community make this
location a natural addition to our footprint. Customer service and convenience
are top priority for our bank, and this new banking center reflects that
commitment."

The Shops at Legacy Banking Center
represents the 21st LegacyTexas Bank location in the Metroplex and the fifth in
Plano. The full service financial center serves both business and personal
banking customers and offers a full range of bank services, including mortgage
lending.

"We are excited to be a part of the
Shops at Legacy," said Dyer. "North Texans are drawn to this vibrant area, and
our very personal style of banking fits well within the business and
residential community here."

Hours of operation for the new
banking center are Monday through Friday, 9:00 a.m. to 4:00 p.m. The lobby also
offers an indoor walk-up ATM with 24-hour access. 

About
LegacyTexas Bank

LegacyTexas Bank is an independent
community bank with $1.6 billion in assets. 
In business since 1963, LegacyTexas Bank currently has 21 branches
throughout Collin, Dallas, Tarrant and Parker Counties. LegacyTexas Group is
the financial holding company for LegacyTexas Bank and also includes
LegacyTexas Insurance Services and LegacyTexas Title. For more information, visit
LegacyTexasBank.com

Contact:  Jennifer Dexter, Assistant VP, 872-461-7157.

Salary Survey


Now is the time
to start thinking about your 2013 compensation and budget planning, so let the Texas Community Bank Salary and Compensation Survey
go to work for you! Take advantage of salary and compensation data from
community bankers across the state to competitively position your bank and
retain bank personnel with confidence. This online product is a
subscription-based, on-demand salary survey customized to meet the needs of
your community bank!

How it
works:

  • Salary
    data may be submitted and updated year-round
  • All
    data is secure and strictly confidential
  • Customized
    Excel and/or PDF reports based on perimeters you set
  • Historical
    data available to track trends
  • In-depth,
    useful salary information to help your bank

Participation
is key! The most immediate benefit to participation is preferential pricing but
more importantly: the
more banks that participate, the more valuable the reports become.

Get started today

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