Focus Newsletter

In previous legislative sessions, IBAT produced a periodic Capitol Report. These can be found below.

FOCUS Newsletter April 2011 - Enlist Customer Support to Stop the Durbin Amendment
FOCUS Newsletter January 2011 - New Year's Resolutions
FOCUS Newsletter July 2010 - New Regs - New Opportunity?
FOCUS Newsletter April 2010 - Special Offer for IBAT Members Opt-in Marketing
FOCUS Newsletter February 2010 - Marketing Audit: Making the Best Use of Your Marketing Resources
FOCUS Newsletter January 2010- Debit overdrafts? Just say Yes!
FOCUS Newsletter August 2009 - Branding Your Reputation: Are You Delivering?
FOCUS Newsletter July 2009 - The Dog Days of Summer
FOCUS Newsletter June 2009 - Meet the Press—With Good Information!
FOCUS Newletter February 2009 - Relaying Your Message
FOCUS Newsletter January 2009 - The Brand Stands Alone
FOCUS Newsletter December 2008 - Merry Christmas
FOCUS Newsletter November 2008 - Community Banking—Much to be Thankful For
FOCUS Newsletter October 2008 - Opportunities in Uncertain Times
FOCUS Newsletter September 2008 - A Sense of URGENCY Makes Good Sense!
FOCUS Newsletter August 2008 - Stand Out from the Crowd
FOCUS Newsletter July 2008 - Lessons from Fannie Mae & Freddie Mac
FOCUS Newsletter May 2008 - Gathering Deposits Even When Rates Are Low
FOCUS Newsletter April 2008 - How Do Your Products Compare to the Competition?
FOCUS Newsletter March 2008 - Marketing Trends for 2008: Looking Forward, Taking Action
FOCUS Newsletter January 2008 - When It’s Good NOT to Be in the Headlines
FOCUS Newsletter December 2007 - Christmas Wishes
FOCUS Newsletter October 2007 - Mortgage Banking a Window of Opportunity
FOCUS Newsletter September 2007 - Strategic Planning from a Marketing Perspective
FOCUS Newsletter August 2007 - Interest Checking
FOCUS Newsletter May 2007 - Targeting Small Business
FOCUS Newsletter April 2007 - Mining Niche Markets for Deposits
FOCUS Newsletter March 2007 - The Best Way to Find Out What Your Customers Think: Ask Them
FOCUS Newsletter February 2007 - Branch Banking: You Built It & They Came
FOCUS Newsletter January 2007 - Remote Success
FOCUS Newsletter December 2006 - The Gift of Creativity
FOCUS Newsletter November 2006 - Toot Your Own Horn
FOCUS Newsletter October 2006 - The Long Tail
FOCUS Newsletter September 2006 - The Marketing Plan: What's Your Strategy?
FOCUS Newsletter August 2006 - More Bang for Your Branch
FOCUS Newsletter July 2006 - Catch & Keep: Customer Retention
FOCUS Newsletter March 2006 - Deposit Gathering: Trying to Catch the Wind
FOCUS Newsletter February 2006 - To Branch or Not to Branch
FOCUS Newsletter December 2005 - Lighting a Fire
FOCUS Newsletter November 2005 - Make Your Marketing Plan Count
FOCUS Newsletter October 2005 - Branding in the Eye of a Storm
FOCUS Newsletter August 2005 - Marketing Planning 2006: The Latest Marketing Trends
FOCUS Newsletter July 2005 - It's Time to Get Sticky with Visiting Surfers
FOCUS Newsletter May 2005 - Market Changes Bring Opportunities
FOCUS Newsletter April 2005 - How to Make Your Bank's Age a Competitive Advantage
FOCUS Newsletter March 2005 - Economy or First Class Banking?
FOCUS Newsletter February 2005 - Free Checking is Just Beginning
FOCUS Newsletter January 2005 - How to Better Manage Donations
FOCUS Newsletter December 2004 - Living in a Politically Correct World
FOCUS Newsletter November 2004 - Why Even Great New Products Can Fail
FOCUS Newsletter October 2004 - Stored Value Cards May Be The Next Big Thing
FOCUS Newsletter September 2004 - How to Turn a Large Empty Lobby into an Inviting Place
FOCUS Newsletter August 2004 - How Much Should Your Bank Spend on Marketing?
FOCUS Newsletter July 2004 - Some Big Banks are Acting Smaller and Friendlier
FOCUS Newsletter June 2004 - "The Right Relationship is Everything"
FOCUS Newsletter May 2004 - How to Retain Your Best Customers
FOCUS Newsletter April 2004 - How to Make Your Signage Work Harder
FOCUS Newsletter March 2004 - On Financial Sales, Service & Marketing
FOCUS Newsletter January 2004 - On Financial Sales, Service & Marketing
FOCUS Newsletter November/December 2003 - On Making the Most of the Holiday Season
FOCUS Newsletter October 2003 - On Developing a 2004 Sales & Marketing Plan
FOCUS Newsletter August 2003 - On Designing User-Friendly Bank Web Sites
FOCUS Newsletter May 2003 - On Designing Money-Making Bank Products
FOCUS Newsletter March 2003 - On Product Promotions to Raise Deposits
FOCUS Newsletter February 2003 - On Managing Products, Making More Money
FOCUS Newsletter January 2003 - On Increasing Sales to Current Customers