Newsletters
Printer-friendly VersionA list of free, informative publications offered by IBAT's endorsed service providers as a service to IBAT members and how to sign up today.
We currently offer two (2) free newsletters.
The Floyd Report
The Floyd Report - A bi-monthly publication of John M. Floyd and Associates brings you tips and industry information to help increase your institutions performance.The Floyd Report is a bi-monthly newsletter with helpful tips and tools for everyone in your institution. This educational piece is geared to keep you up-to-date on the latest industry happenings and to point you in the right direction when it comes to increasing your institution’s performance.
Each issue features industry trends, news, tips and bankers’ questions and answers. Plus, you can read about one of your banking peers and the process they went through in implementing their JMFA Overdraft Privilege program.
Focus
FOCUS - A monthly publication of The Genesis Group Focus is your banking sales, service and marketing newsletter.FOCUS - A monthly publication of The Genesis Group Focus is your banking sales, service and marketing newsletter. Each newsletter focuses on a different topic such as:
Branding Your Bank, Cost Effective Advertising, Sales Management Do's and Don'ts, Merchandising Your Lobby, Marketing Planning, Signage to Improve Product Sales, Making Direct Mail Work for Your Bank, Making Financial Reports a Success, Increasing Sales to Current Customers, Managing Products, Making More Money, Product Promotions to Raise Deposits, The Best & Worst Reasons to Branch, Designing Money- Making Bank Products, The Value of Your Bank's Name & Image, Your Bank's Name & Image in the 00s, Designing User-Friendly Bank Web Sites, and many more.