TechMecca Demo Company / Sponsor / Advertiser Information


General Information

We’re changing it up!  TechMecca 2016 is no longer your average tradeshow!  Make plans to participate in the 14th TechMecca Technology Conference at the Renaissance Hotel in Austin, Texas.  
If you’ve participated in IBAT’s TechMecca over the last several years, you’ve been on the forefront of an evolving event.  Three years ago, TechMecca was the first IBAT event to introduce seven-minute stage demonstrations as an opportunity for exhibiting companies to better acquaint the audience with one of their new products or services.  
“Vendors and bankers alike responded to the stage demonstrations positively,” said IBAT President and CEO Chris Williston.  “The vendors like the focused opportunity to tell the story of their companies’ innovation, and bankers very much like the opportunity to get more information on a company before committing to a one-on-one conversation with months of potential follow up from a booth visit.”
This feedback from bankers underscores what IBAT has been hearing over the last several years: when bankers take time to be out of the bank, they’re looking for the most bang for their buck.
“Seeing demonstrations from seven or eight companies in an hour is a much more efficient use of my time than stopping by booth after booth on a tradeshow floor,” said Mark Few, Executive Vice President and Chief Operations Officer of Centennial Bank in Lubbock.  
You all asked, and we’re delivering.  We’re limiting the demonstration companies to 40 for the event.  You no longer need to be concerned about booth traffic; we are essentially giving you the floor by allowing you demo time on stage in front of the community bankers in the audience.  Becoming a demo company will allow you to immediately impact the community bankers in the audience who:
  • Believe they already know everything about your company, so they don’t need to visit your booth.
  • Already have established relationships with you, so they aren’t paying attention to any new products and services you have to offer.
  • Do not know you or your company, giving you a brand new audience of community bankers.
  • As a demonstrating company, sponsor and/or advertiser, you are able to reach members of IBAT and financial institutions throughout Texas in one convenient location.  
  • Why TechMecca Should be #1 on Your List of Industry Events:
    • Limiting the number of demonstrating companies makes your participation more meaningful.
    • TechMecca’s technology focus provides more qualified leads than the traditional expos.
    • Our team works for you to attract media coverage and banker awareness by offering various demo company/attendee networking opportunities.

Demo Company Benefits

  • At least five (5) and up to seven (7) minutes of demo time on the general session stage.
  • Use of a show stand for the day of demonstration.  Show stands will be located around the perimeter of the general session ballroom and will include the following:
  • 32-inch LCD monitor with dual post stand with shelf; each company will provide their own laptop or tablet for display purposes.
  • A cocktail round or tabletop for conversation purposes located in front of the LCD monitor.
  • Attendee registration list furnished prior to the conference for advance marketing opportunities.  Lead retrieval provided through the conference mobile app allowing companies to capture complete database of individual contacts at the event.
  • Company listing on the TechMecca website,; in various IBAT publications and communiqués; and in the official conference program and conference app.
  • Each demo company must participate in a consultation with IBAT staff prior to TechMecca in order to ensure strongest results and that demonstration enhances the focus of the show. 
  • The Community Banker “Shark Tank” – At TechMecca 2016, we’re taking this concept to a new level by introducing community banker interaction into product demos via the Community Banker Shark Tank.  Following each demonstration, a panel of three community bankers will ask each company representative one or two questions.  This interaction provides attendees with surrogate voices to ask the “next question” on everyone’s mind.  
Payment Schedule
A nonrefundable deposit of $2,500 per demonstration is due no later than December 18, 2015 with the completed demo application and contract.  The balance is due no later than January 15, 2016.  Demo companies may be reassigned or canceled if payments are not received by indicated dates.
How to Reserve Your Spot
Complete the enclosed demo application and contract and return it to Julie Courtney at or by fax to 512.275.2277.  Sign up early to ensure optimal demo time!  You will receive confirmation of your assigned time slot within 48 hours of registering.  For questions or more information, call Julie Courtney at 512.275.2227 or email
Expand Your Brand Exposure Post-Conference
Distributed to all IBAT Members, The Texas Independent Banker magazine ads are seen by thousands of community banking professionals.  For maximum exposure, promote your message, product or service up to six (6) times per year.
Renaissance Austin Hotel
9721 Arboretum Boulevard
Austin, Texas  78759
Room Rate: $199.00 Single / $209.00 Double
Accommodations must be reserved online through the TechMecca website in order to ensure the conference rate and availability.  (Rates include a $10 surcharge to help offset conference costs.)


Companies may maximize their exposure by becoming one of the event sponsors or advertising in the official show program.  Affordable levels of sponsorships are available to fit a variety of budgets.  The IBAT staff will work with you to create compelling custom packages that will assist you in creating more brand awareness.  
Want to gain even more exposure for your company?  Further enhance your visibility by being a sponsor.  Your level of sponsorship and its benefits are determined by your contribution.
For the best return on your dollar and optimum amount of exposure, complete and return the Demo Company/Sponsor/Advertiser Application & Contract together with your deposit at your earliest convenience.  The benefits listed below will begin at that time.


Advertising in the official conference program is a cost-effective way to further enhance your company’s exposure at TechMecca.  The program is a RESOURCE packed with information that is referenced year round by financial institutions, association staff and industry officials.  Don’t miss the opportunity to keep your company’s message in front of KEY DECISION-MAKERS in the financial institution industry by taking out an ad in the official conference program.
Specifications and Deadline
Please provide electronic files in Adobe Illustrator CS5 or Adobe InDesign CS5 or convert files to EPS or PDF format.  We are not able to accept files in Word, PageMaker, PowerPoint or Publisher.  All submitted art should be sized to final dimensions. EPS or PDF files created from Adobe Illustrator or InDesign must include font files.  To avoid font problems, we recommend that text be converted to outlines.  Please include a laser print and only the files needed to output the ad.
E-mail ads to by the deadline date of January 15, 2016.
SPACE IS LIMITED and will be filled on a first-come, first-served basis.  NOTE: Ad prices are net and non-commissionable.